About I Play
I play is about giving us a way to communicate what we do. We began with skateboarding because that is what we do. Iplayskateboarding allows skaters to communicate what it is that they do. I recall my youth and being asked what it was that I play in regards to school sports. Organized sports are fun, however, they are not for everyone. If you think about advertising and sports, the team sports are publicized and the focus of what young people play growing up, I play allows for those other activities to come to the forefront and be a point of emphasis.